The age of infographics

I'm busy working on a magazine spread and my first challenge seemed to have been including all the information without making the layout too text heavy. Luckily we're like sponges - my spark came from seeing infographic designs on almost all of the sites I follow.

Being "pressed for time" is the new black, which is why user friendly operating systems and simple, cleverly presented bursts of info are so effective. It makes sense to think that we've become more inclined to feed complex facts in a quick and clear way, especially since the info world is so saturated already.

The facts without the frills.

Cavemen were the pioneers of infographics, using cave paintings and maps to communicate. It's true, map making came way before the fire in the belly for communication with words! So what makes the infographic stand the test of time then? It basically boils down to the simple fact that, in comparison to words, visuals have the potential to make you click in a split second.

Here's a cool article that talks about the overview, principles, tips and examples of infographics.

Notice that I'm blabbering on about the concept while I could have just made an infographic!



I found this one on Mashable. Awesome isn't it?  In my books, this guy is a keeper for sure ;)